Lorde: New Video

Lorde just released the video for the track “Team” from her brilliant debut album, Pure Heroine. Lorde herself said of the video: “This video was borne from a dream I had a few months ago about teenagers in their own world, a world with hierarchies and initiations, where the boy who was second in command had acne on his face, and so did the girl who was Queen. I dreamt about this world being so different to anything anyone had ever seen, a dark world full of tropical plants and ruins and sweat. And of this world, I dreamt about tests that didn’t need to be passed in order to be allowed in: sometimes the person who loses is stronger. Enjoy.” Check it out…

Lorde: Pure Heroine

We’ve been praising Lorde’s music here at Muruch since last July and have been happy to see her music finally pop up on American television and soar to the tops of the charts – her hit single “Royals” is enjoying its second week at the top of Billboard’s Hot 100. Lorde is 16-year old New Zealand singer-songwriter Ella Yelich-O’Connor and her debut album, Pure Heroine, more than lives up to all the hype.

we’re hollow like the bottles that we drain
you drape your wrists over the steering wheel
pulses can drive from here
we might be hollow, but we’re brave

The album doesn’t have enough variety in sound to write a proper track-by-track review, but its uniformity of style is certainly never boring. If you like one song, you’ll love the entire album.

Some tracks are slightly slower in tempo than others, but there aren’t any true ballads. While I am curious as to what a Lorde ballad would sound like, the lack of slow songs works well here and prevents the album from losing any its momentum. The result is one of those rare song cycles that flows seamlessly from beginning to end and keeps the same level of energy throughout.

All of the songs feature Lorde’s signature blend of heavy, sporadic beats and witty, sardonic lyrics, which are often written from an outsider’s point of view in a poetic style. It would seem the apple doesn’t fall far from her prize-winning poet mother’s tree. And Lorde’s extraordinary voice is as adept at spitting out spoken word verses as it is at singing catchy electro-pop choruses.

In addition to the popular singles “Royals” and “Tennis Court,” the standout tracks are “400 Lux,” “Team,” “Glory and Gore,” “Still Sane” and “White Teeth Teens.”

In a recent interview, Lorde was quoted as saying “pop music doesn’t have to be stupid” and “I think you can combine saying something clever with saying something in a highly-accessible way.” She’s done exactly that with Pure Heroine.

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Lorde: Live on Jimmy Fallon

Since I first posted Lorde’s “Royals” back in July (disproving NY Post‘s claim that “three months ago nobody had ever heard of Lorde”!), the New Zealand singer has become quite the phenom in the States. Even local radio stations have finally caught on to what we here at Muruch knew was a rare talent all those months ago. If you missed Lorde’s mesmeric live performance on Late Night With Jimmy Fallon Tuesday night, you can watch the videos below. Both “Royals” and “White Teeth Teens” are featured on Lorde’s debut full-length album, Pure Heroine.

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